OCT. 11, 2011 -- American Girl, a division of Mattel, Inc., will open its newest experiential retail store at Chesterfield Mall, according to a company press release today. The 10,850-square-foot American Girl store is slated to open in spring 2012.
The new store will be located in the northeast corner of the mall, between the Cheesecake Factory and Cheeberger Cheeburger, according to Sean Phillips, regional marketing director of CBL Associates.
Visitors to Chesterfield Mall's new American Girl store will find the complete assortment of the company's popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal or celebrate a birthday in the store's 22-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the "Creativi-Tees" boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.
"Our American Girl stores have been praised as leading models for experiential retail for more than 13 years, and we're thrilled to continue this success with our new premium location at Chesterfield Mall," said Wade Opland, American Girl's vice president of retail. "The mall's upscale mix of retail and restaurants is a great fit for our brand and provides us with an amazing opportunity to debut this exciting retail concept to our American Girl fans in the St. Louis area, while introducing a whole new audience of girls and families to our brand."
"The American Girl store is a welcome addition to our great lineup of retailers at Chesterfield Mall," said Howard Grody, senior vice president of leasing for CBL & Associates Properties, Inc. "The demographic profile of the Chesterfield market is a perfect match for the customer of the American Girl brand. American Girl is very selective when choosing retail locations and by deciding on Chesterfield Mall as its St. Louis destination of choice, it sends a clear message to the community. We are pleased that this is the second location for American Girl in our portfolio, and look forward to a successful grand opening at Chesterfield Mall."
Photo courtesy of American Girl.
Source: American Girl Press Release