As the Missouri Historical Society (MHS) prepares to open the new Soldiers Memorial Military Museum later this year, it has announced a new branding for all three of its physical locations, including the Missouri History Museum and the Library & Research Center. The new “Find Yourself Here” campaign encourages visitors to find themselves in the collections, exhibits, programs, and publications housed in the three facilities.
Each of the three locations will have an individual brand identity, while also sharing a common theme that reflects the MHS mission to collect, preserve and share the stories of everyone who calls the St. Louis region home. The new tagline also underscores the institution’s transformation in recent years that has been fueled by a renewed emphasis on local history, its collections and its commitment to diversity and inclusion.
MHS worked with UPBrand Collaborative to develop a brand-awareness campaign that is designed to underscore what makes history relevant in the modern world by helping to build an emotional connection to history. By juxtaposing history photography from the Missouri Historical Society Collections with contemporary footage and stills, visitors are encouraged to find the history in the everyday world around them.
MHS also launched a new, user-friendly, mobile-first website, mohistory.org. The new website makes it easier to search and navigate the organization's digital collection.
“History isn’t stodgy,” said Leigh Walters, assistant director of communications. “It’s very much alive and part of your daily life. We needed a look that feels young, fresh and inviting.”